Brandon Ballew in

Brandon Ballew

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Director Marketing Analytics at Public Storage
📍 Plano, Texas, United States

Brandon is the Director of Marketing Analytics at Public Storage, where he leads multi-channel digital strategy across paid media, SEO, and generative AI. A graduate of the USC Marshall School of Business, he has a track record of driving significant growth, including a 35% year-over-year revenue increase from in-housing paid search.

Outside of his core role, Brandon has a keen interest in the broader data community, demonstrated by his enthusiasm for attending events like the Tableau Conference. He is focused on team building and is actively expanding his professional network and team in the Plano, Texas area.

He won an award for "most potentially disruptive innovation" at USCs 2013 Silicon Beach Venture Competition.

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Experience
15 Years
Current Role
Director Marketing Analytics
Job Level
Mid-senior
Location
Plano, Texas, United States
Personality Overview

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Priorities

Topics Brandon cares about

Generative AI
His current role involves overseeing strategy for emerging generative AI (GenAI) optimization in marketing.
Paid Media ROI
He led a major initiative to bring paid search in-house, successfully reducing acquisition costs while boosting channel revenue by 35%.
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Career

Work history

4-2023
Director Marketing Analytics
Public Storage
4-2017 - 4-2023
Senior Manager, Marketing Analytics
Public Storage
11-2015 - 4-2017
Lead Marketing Data Analyst
Phelps
11-2013 - 11-2015
Marketing and Strategy Consultant
Catalant
8-2010 - 10-2015
Business Development/Marketing Manager
Los Angeles Diamond Factory
In the press

Media appearances

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Education
2013 - 2015
Master of Business Administration (MBA)
USC Marshall School of Business
2013 - 2015
Graduate Certificate
USC Marshall School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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