Jon Hay

Go-getter
DISC Type : d

Senior Vice President, Business Strategy & Analytics at Boston Red Sox

Boston, Massachusetts, United States

Overview

Jon Hay is the Senior Vice President of Business Strategy & Analytics for the Boston Red Sox, where he spearheads data-driven strategies across all business departments. An SBJ Forty Under 40 honoree, he leverages his background in economics and finance from Harvard and the University of Chicago Booth to drive innovation.

A lifelong baseball fan, Jon transitioned from a career in finance at Morgan Stanley to pursue his passion for sports. This journey began with an internship under the legendary Bill James, turning his personal interest in baseball analytics into a successful career with his favorite team.

He moved from Sydney, Australia, to Boston at age eight and attended his first baseball game without knowing the rules, initially finding it very different from cricket.

Personality Overview

Challenger

Decisive

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Sports Analytics
He oversees all data, analytics, and business intelligence, and his MBA coursework at Chicago Booth included building predictive models for MLB pitch locations.
Fan Engagement
He has focused on improving the fan experience through data, from dynamic ticket pricing to creating specific digital campaigns and ticket packages for younger fans.
Data-Driven Ticketing
A core part of his role involves using analytics to optimize ticket pricing strategies, ensuring accessibility for families while maximizing revenue for key games.

Media Appearances

Boston Red Sox - Data on and off the Field (ft. Jon Hay). Featured in Apple Podcasts

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Using insights at the Boston Red Sox (Podcast). Featured in Cynozure

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EPISODE 143: Using Insights at the Boston Red Sox. Featured in YouTube

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Work History

1-2023
Senior Vice President, Business Strategy & Analytics at Boston Red Sox
1-2020 - 1-2023
Vice President, Data, Intelligence & Analytics at Boston Red Sox
1-2019 - 1-2020
Director, Business Analytics at Boston Red Sox
1-2017 - 1-2019
Senior Manager of Business Analytics at Boston Red Sox
11-2015 - 1-2017
Manager of Business Analytics at Boston Red Sox

Education

2002 - 2006
A.B. from Harvard University
2011 - 2013
M.B.A. from The University of Chicago Booth School of Business

More Information

Social Presence :

Prographics :

Exp : 23 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Senior Vice President, Business Strategy & Analytics at Boston Red Sox
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jon

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jon take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jon

Personality Compatibility


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