Brandon Charles

Commander
DISC Type : D

Global Head of Go-to-Market Strategy and Business Development, Connect at Amazon Web Services (AWS)

Greater Chicago Area, United States

Overview

Brandon is a global go-to-market and business development leader at Amazon Web Services with experience at Blackstone and Johnson Controls. He holds an MBA from Xavier University, multiple AWS AI certifications, and is pursuing a Master of Science in AI & Machine Learning.

While serving as a Global Head at AWS, he is also pursuing a Masters degree in Computer Science, focusing on Artificial Intelligence and Machine Learning.

Personality Overview

Very Quick

Candid & Clear

Risk-Taker

They do not care very much about building rapport or relationships.  They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Topics They Care About

AI in Entertainment
He recently wrote about speaking with media and entertainment leaders regarding their approach to AI, ML, and generative AI.
Applied AI/ML
Actively pursuing a Master of Science in AI & Machine Learning and recently obtained the AWS Certified AI Practitioner certification.
Business Transformation
Previously led Business Transformation & Value Advisory at AWS, focusing on unlocking business value for clients in media, entertainment, and sports.

Media Appearances

Brandon has no verified media appearances

Work History

3-2026
Global Head of Go-to-Market Strategy and Business Development, Connect at Amazon Web Services (AWS)
2-2025
Head of Business Transformation & Value Advisory (BTVA), TELCO, M&E, Games, and Sports (TMEGS) at Amazon Web Services (AWS)
1-2024 - 6-2025
GTM Strategy Lead - NAMER at Amazon Web Services (AWS)
10-2022 - 1-2024
GTM Strategy Lead - Mid-South at Amazon Web Services (AWS)
8-2021 - 9-2022
Head of Alliances at Ellucian (Blackstone (NYSE: BX) and Vista Equity Partners)

Education

Leading in a Transforming World from INSEAD
Master of Business Administration - MBA from Xavier University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Global Head of Go-to-Market Strategy and Business Development, Connect at Amazon Web Services (AWS)
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brandon

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • If convinced, they can reach decisions quite fast.
  • Can Brandon take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Brandon

Personality Compatibility


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