Brandon Choi

Energizer
DISC Type : I

Account Development Representative at Highspot

Seattle, Washington, United States

Overview

Brandon is an Account Development Representative at Highspot with a strong background in marketing. He has a proven track record of leveraging SEO and data analysis to drive traffic and customer retention. He holds certifications in HubSpot and LinkedIn Sales Navigator from his time at the University of Washington.

His experience as a Marketing Specialist for University of Washington Athletics suggests a passion for sports and fan engagement. This, combined with his education there, indicates a strong connection to the university community and collegiate athletics.

In a previous role, he increased organic search traffic by 20% and improved search engine rankings by 15% within six months.

Personality Overview

Full Of Energy

Informal

Relationship Oriented

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Account Development
His current role focuses on account development at Highspot, a prominent sales enablement platform.
SEO Strategy
Successfully implemented SEO strategies that resulted in a 20% increase in organic search traffic in a previous role.
Sports Marketing
Developed and executed social media campaigns for University of Washington Athletics, leading to a 10% improvement in campaign metrics.

Media Appearances

Brandon has no verified media appearances

Work History

11-2025
Account Development Representative at Highspot
10-2022 - 5-2023
Marketing Specialist at University of Washington Athletics
6-2022 - 9-2022
Marketing Specialist at Assembly (joinassembly.com)
6-2021 - 9-2021
Marketing Specialist at ZipRecruiter

Education

2020 - 2024
Education details unavailable from University of Washington

More Information

Social Presence :

Prographics :

Exp : 1 Location : Seattle, Washington, United States Job Level : Junior Designation : Account Development Representative at Highspot
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Brandon

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Brandon take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Brandon

Personality Compatibility


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