Brandon Crist in

Brandon Crist

Vice President, Personal Care, Americas at BASF
📍 New York City Metropolitan Area, United States

Brandon Crist serves as the Vice President of Personal Care for the Americas at BASF, where he has had a history of progressive leadership roles. He earned his MBA from Northeastern University and publicly champions science-rooted, sustainable innovations and strategic partnerships to strengthen the companys market leadership in the beauty industry.

He is a key public voice for BASFs personal care division, frequently quoted on major strategic partnerships and innovation launches.

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Experience
10 Years
Current Role
Vice President, Personal Care, Americas
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview
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Priorities

Topics Brandon cares about

Personal Care Innovation
He is quoted discussing BASF's focus on innovative, sustainable, and science-rooted solutions, including botanical actives and advanced UV filters to meet evolving consumer needs.
Strategic Partnerships
Acted as the key spokesperson for BASF's 2025 strategic decision to use Azelis as the sole distributor in the US, emphasizing the value of strong channel partners.
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Career

Work history

1-2025
Vice President, Personal Care, Americas
BASF
8-2020 - 1-2025
Business Director, Home Care and I&I Solutions
BASF
5-2018 - 8-2020
Head of Sales, Home Care And I&I Solutions
BASF
11-2006 - 12-2009
Warehousing and Tolling Coordinator
Ciba
In the press

Media appearances

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Education
2002 - 2007
Business
Old Dominion University
Master of Business Administration - MBA
Northeastern University
Social presence
in

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