Brandon Crist serves as the Vice President of Personal Care for the Americas at BASF, where he has had a history of progressive leadership roles. He earned his MBA from Northeastern University and publicly champions science-rooted, sustainable innovations and strategic partnerships to strengthen the companys market leadership in the beauty industry.
He is a key public voice for BASFs personal care division, frequently quoted on major strategic partnerships and innovation launches.
Brandon Crist
Vice President, Personal Care, Americas at BASF
New York City Metropolitan Area, United States
Overview
Topics They Care About
Personal Care Innovation
He is quoted discussing BASF's focus on innovative, sustainable, and science-rooted solutions, including botanical actives and advanced UV filters to meet evolving consumer needs.
Strategic Partnerships
Acted as the key spokesperson for BASF's 2025 strategic decision to use Azelis as the sole distributor in the US, emphasizing the value of strong channel partners.
Sustainable Ingredients
Highlights BASF's commitment to sustainability, mentioning the importance of bio-based and readily biodegradable ingredients in the personal care industry.
Media Appearances
Brandon has no verified media appearances
Work History
1-2025
Vice President, Personal Care, Americas at BASF
8-2020 - 1-2025
Business Director, Home Care and I&I Solutions at BASF
5-2018 - 8-2020
Head of Sales, Home Care And I&I Solutions at BASF
11-2006 - 12-2009
Warehousing and Tolling Coordinator at Ciba
Education
2002 - 2007
Business from Old Dominion University
Master of Business Administration - MBA from Northeastern University
More Information
Social Presence :
Prographics :
Exp : 10
Location : New York City Metropolitan Area, United States
Job Level : Senior
Designation : Vice President, Personal Care, Americas at BASF
