Leta LaRush

Energizer
DISC Type : I

Vice President and Head of BASF Agricultural Solutions Canada at BASF

Calgary, Alberta, Canada

Overview

Leta LaRush is the Vice President and Head of BASF Agricultural Solutions in Canada, where she leads the national team and serves on the CropLife Canada board. An influential advocate for sustainability and women in agriculture, she has held various leadership roles in Canada and Australia since joining BASF in 2011.

Outside of work, Leta is a working parent who has balanced an international career with family life. She is deeply committed to rural communities, championing initiatives that support local causes and promote on-farm safety for children and families across Canada.

Unique fact: To stay connected with customers, Leta blocks off two weeks every harvest season to ride in a combine with farmers.

Personality Overview

Informal

Relationship Oriented

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Agricultural Innovation
She often discusses the lengthy 12-year process of bringing new agricultural products to market and the critical need for a predictable, science-based regulatory system to foster investment.
Supporting Women in Ag
She is a vocal advocate for supporting women within the agriculture industry and is a member of BASF Canada's Diversity, Equity, and Inclusion Council.
On-Farm Safety
Actively promotes farm safety for the next generation through programs like the BASF Safety Scouts, which provides free safety kits to farm families.

Media Appearances

BASF VP Leta LaRush on Hussar, AB being named the .... Featured in YouTube

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BASF Agricultural Solutions Canada on Instagram: "Meet Leta ...". Featured in Instagram

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Oleta LaRush appointed Vice President, Business Management .... Featured in BASF

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Work History

11-2023
Vice President and Head of BASF Agricultural Solutions Canada at BASF
3-2022
Commercial Director, Business Development and Innovation at BASF
6-2019 - 3-2022
Head Of Marketing, Agriculture Solutions, Australia & New Zealand at BASF
Communications Advisor at Canadian Food Inspection Agency

Education

2006 - 2011
B.A. - Honours Business & Speech Communication from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 6 Location : Calgary, Alberta, Canada Job Level : Senior Designation : Vice President and Head of BASF Agricultural Solutions Canada at BASF
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Insights For Selling To Leta

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leta is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Leta

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Leta move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Leta take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Leta

Personality Compatibility


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