Brandon Crosby, Ph.D

Enigma
DISC Type : cdi

User Experience Researcher, Manager at KeelWorks Foundation

Los Angeles, California, United States

Overview

Brandon is a Mixed Methods UX Researcher with a Ph. D. in Organizational Psychology from the University of Maryland. He leverages data-driven insights to enhance user experiences, with a background at companies like Meta, RAND Corporation, and Marriott International. People who have worked with him describe him as reliable, thoughtful, and a well-rounded researcher.

Outside of his professional life, Brandon is deeply interested in technology. In his free time, he enjoys learning how to build computers and is an avid gamer. He combines these technical hobbies with his understanding of human behavior to inform his research approach.

Unique fact: Brandon actively hosts a "Black UXR Blog Live" series to help aspiring researchers navigate the complexities of the job market.

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

AI in UX Research
He actively posts about the nuances of AI in UX, considering not just model bias but also the impact of user bias in AI interactions.
Data-Driven Insights
His entire professional focus is on using mixed-methods research and user data analysis to guide product decisions and create impactful change.
Mentorship in UXR
He organizes and hosts events focused on helping new user experience researchers break into the industry and navigate their careers.

Media Appearances

Brandon has no verified media appearances

Work History

12-2025
User Experience Researcher, Manager at KeelWorks Foundation
4-2024 - 11-2025
Full Behavioral/Social Scientist at RAND
12-2020 - 6-2023
Mixed Methods UX Researcher at Facebook
5-2017 - 12-2020
Associate Behavioral/Social Scientist at RAND Corporation
10-2016 - 2-2017
Manager, Talent Management Analytics & Solutions at Marriott International

Education

2011 - 2017
Doctor of Philosophy (PhD) from University of Maryland
9-2011 - 5-2013
Master of Arts - MA from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Middle Designation : User Experience Researcher, Manager at KeelWorks Foundation
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Insights For Selling To Brandon

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brandon is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brandon

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brandon move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brandon take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brandon

Personality Compatibility


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