Brenda Isaac

Enthusiast
DISC Type : i

Vice President of Marketing at Nite Ize, Inc.

Longmont, Colorado, United States

Overview

As Vice President of Marketing at Nite Ize, Brenda Isaac is a strategic leader with a long history of driving brand growth in the consumer goods industry. Holding a BA in Journalism, she excels in marketing communication and building world-class creative teams to execute on ambitious corporate objectives.

In a 2021 company blog post, she noted she was proud to have been part of the Nite Ize team for 20 years, seeing it grow from 25 employees to over 250 and expanding the product line from 25 to over 600 items.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Brand Storytelling
With a background in journalism, she authors company blog posts that frame the corporate journey and celebrate milestones, connecting the brand's history with its current success.
Long-Term Growth
Having been with Nite Ize for over 20 years, she has been integral to its expansion from a small operation to a global brand with hundreds of employees and products.
Product Invention
She highlights the company's focus on invention, noting in a blog that Nite Ize introduced over 100 new products during the pandemic era alone.

Media Appearances

Brenda has no verified media appearances

Work History

6-2018
Vice President of Marketing at Nite Ize, Inc.
11-2012 - 6-2018
Director of Marketing at Nite Ize, Inc.
11-2007 - 11-2012
Marketing Manager at Nite Ize, Inc.
11-1999 - 11-2001
Insurance Marketing at Enterprise Rent-A-Car
5-1995 - 11-1999
Manager/Merchandiser at Burlington Coat Factory

Education

1990 - 1994
BA Journalism from University of Wisconsin-Eau Claire

More Information

Social Presence :

Prographics :

Exp : 24 Location : Longmont, Colorado, United States Job Level : Senior Designation : Vice President of Marketing at Nite Ize, Inc.
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Brenda

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Brenda take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Brenda

Personality Compatibility


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