Brenda Jones

Inspirer
DISC Type : id

Principal Strategic Development | Petro-Canada Retail & Wholesale Division at Suncor

Mississauga, Ontario, Canada

Overview

Brenda is a results-driven strategist at Suncor, leading strategic development for the Petro-Canada division. Her expertise spans sales, marketing, and operational excellence, with a history of leading high-performing teams through transformation. People who have worked with her describe her as a strategic, collaborative, and resilient leader. She is a graduate of the University of Toronto and Harvard Business School Executive Education.

Outside of her strategic roles, Brenda has a personal passion for supporting caregivers. She has publicly shared her pride in the Petro-Canada CareMaker foundation, highlighting the challenges caregivers face and the importance of creating moments of tenderness and support within the community.

She identifies as a caregiver herself, giving her a deep personal connection to the cause.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Fast Adopter

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Strategic Growth
Her career at Suncor focuses on building and executing long-range growth strategies and ensuring market competitiveness.
B2B Sales Leadership
She has extensive experience leading national and regional B2B sales teams in the commercial and industrial energy sectors.
Leading Change
Identifies as a "Change Leader" and is responsible for stewarding change management initiatives, including major system rollouts like Microsoft D365 CRM.

Media Appearances

Suncor to keep Petro-Canada retail business after comprehensive .... Featured in CBC News

See Now

Work History

9-2025
Principal Strategic Development | Petro-Canada Retail & Wholesale Division at Suncor
8-2021 - 9-2025
Director Wholesale Sales East at Suncor
10-2019 - 8-2021
Director National Wholesale Programs at Suncor
6-2016 - 10-2019
Director Retail Sales & Operations at Suncor
7-2013 - 5-2016
Manager National Retail Programs at Suncor

Education

Bachelor degree from University of Toronto
Executive Leadership Program from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 25 Location : Mississauga, Ontario, Canada Job Level : Senior Designation : Principal Strategic Development | Petro-Canada Retail & Wholesale Division at Suncor
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brenda

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brenda take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brenda

Personality Compatibility


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