Brenda MacKellar

Examiner
DISC Type : cs

Principal, Global Strategic Partnerships at Tauck

New York City Metropolitan Area, United States

Overview

Brenda has no verified overview

Personality Overview

Overcautious

Process Oriented

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Brenda has no verified topics they care about

Media Appearances

Brenda has no verified media appearances

Work History

8-2025
Principal, Global Strategic Partnerships at Tauck
1-2023 - 8-2025
Senior Manager, Product & Partner Relations at Tauck
1-2022 - 1-2023
Product & Partner Relations Manager at Tauck
9-2010
Owner, Designer at Designs by Mac
Product Operations Manager at Tauck

Education

B.A. from Mount Holyoke College
Art History from Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 3 Location : New York City Metropolitan Area, United States Job Level : Junior Designation : Principal, Global Strategic Partnerships at Tauck
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Insights For Selling To Brenda

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenda is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Brenda

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brenda move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Brenda take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Brenda

Personality Compatibility


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