Brendan O'Toole

Evaluator
DISC Type : csd

Co-Founder & Co-CEO at MyCena® Security Solutions

London, England, United Kingdom

Overview

A seasoned entrepreneur with an engineering degree from the University of Canterbury and a Cambridge MBA. He built and successfully exited a market-leading business in China before co-founding MyCena®, where he applies his business acumen and cybersecurity vision to revolutionize digital access security and prevent breaches.

Brendans background is rooted in high-stakes project management and structural engineering. He maintains a professional interest in his New Zealand origins, demonstrated by his engagement with the Buller District Council, located on the countrys South Island.

Unique fact: Early in his career, he was a lead engineer on major capital projects like Londons Canary Wharf and the Benetton Formula One factory.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Human-Centric Security
Champions a cybersecurity model focused on protecting people, not just systems, by removing passwords as a point of failure to prevent breaches.
Entrepreneurial Ventures
Co-founded and scaled multiple businesses, including a successful wine import and distribution company in China and his current cybersecurity firm, MyCena®.
Large-Scale Engineering
His career began in structural engineering, where he led design and construction for significant international projects, showcasing deep project management expertise.

Media Appearances

Brendan has no verified media appearances

Work History

Co-Founder & Co-CEO at MyCena® Security Solutions
Co-Founder & Co-CEO at Summergate
Management Consultant (Project Leader) at Boston Consulting Group (BCG)
Management Consultant (Senior Associate) at Arkwright
Senior Project Engineer at Yolles Partnership Inc

Education

1992 - 1995
Master of Business Administration from University of Cambridge
1982 - 1985
Bachelor of Engineering (1st Class Honours) from University of Canterbury

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder & Co-CEO at MyCena® Security Solutions
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brendan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brendan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brendan

Personality Compatibility


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