Brenna Schaefer in

Brenna Schaefer

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Head of Product Marketing at Bluefish
📍 Frisco, Texas, United States

Brenna is an executive marketing leader with over 20 years of experience shaping brands and architecting go-to-market strategies for tech companies. A Penn State University graduate, she excels at transforming startups into enterprise-ready players. Colleagues describe her as insightful, strategic, hard-working, and dynamic, noting her ability to mentor teams effectively.

Describing herself as a "fun-loving executive, " Brenna thrives in environments with rich cultures, high-quality collaborators, and continuous motion. She is a supportive leader who actively champions the ventures of entrepreneurs and colleagues within her network, demonstrating a passion for fostering connection and celebrating the success of others.

She scaled an analyst relations and data intelligence platforms revenue from $12M to $36M by unifying its narrative and launching a new enterprise subscription model.

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Current Role
Head of Product Marketing
Job Level
Mid-senior
Location
Frisco, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Brenna cares about

Go-to-Market Strategy
Her core expertise involves architecting GTM strategies for new platforms, M&A integrations, and repositioning efforts in competitive markets like AI, SaaS, and telehealth.
Product Marketing
Considers product marketing the foundation of her perspective, focusing on connecting customer needs with company offerings to drive market share.
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Career

Work history

3-2026
Head of Product Marketing
Bluefish
2-2025 - 12-2025
VP of Brand & Product Marketing
Henry Meds
9-2024 - 2-2025
Director of Product Marketing
Henry Meds
9-2024 - 12-2025
Product Marketing Consultant
The Futurum Group
9-2024 - 12-2025
Fractional CMO, Product Marketing Consultant
The Futurum Group
In the press

Media appearances

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Education
BA
Penn State University
Study Abroad Program
University of Westminster
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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