Brent Hale

Enigma
DISC Type : icd

AVP, Advisory Services at UPSTACK

Dunbarton, New Hampshire, United States

Overview

Brent Hale is the VP of Advisory Services at UPSTACK, where he leads the East Coast sales team. He is an experienced entrepreneur, having founded Maverick App to streamline sales processes. His background includes executive roles in global sales, marketing, and customer acquisition, with expertise in data-driven growth strategies.

Outside of his tech career, Brent is an avid competitor and sportsman. He has a passion for snowmobiling, is a single-digit handicap golfer, and has played professional soccer. He currently lives with his family in southern New Hampshire.

Unique fact: Brent has designed the go-to-market digital experience for major organizations like the NBC Olympics, NASA, and Pfizer.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Healthcare IT
Actively posts about the financial and clinical impact of network infrastructure on hospital EMR systems like Epic and Cerner.
Cybersecurity Risks
Highlights the importance of preparing for evolving cyber threats, including incident response, cyber insurance, and the role of AI in security.
Sales Enablement
As the founder of Maverick App, he created a tool specifically to solve prospecting and customer engagement challenges for sales teams.

Media Appearances

Brent has no verified media appearances

Work History

12-2024
AVP, Advisory Services at UPSTACK
2019
Founder / CEO at Maverick App
2017 - 2019
Vice President, Global Sales, Marketing & Customer Retention at Melon Technologies, LLC
2016 - 9-2017
Sr. Executive - Customer Acquisition & Success at FFW
2014 - 2017
Regional Sales Manager - West at Acquia

Education

Brent has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Dunbarton, New Hampshire, United States Job Level : Leadership Designation : AVP, Advisory Services at UPSTACK
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Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brent

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brent take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brent

Personality Compatibility


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