Kristina Arabo

Energizer
DISC Type : I

Sr Director of Marketing, Americas at Couchbase

Las Vegas, Nevada, United States

Overview

Kristina has no verified overview

Personality Overview

Imaginative

Big Picture Person

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Kristina has no verified topics they care about

Media Appearances

Kristina has no verified media appearances

Work History

12-2025
Sr Director of Marketing, Americas at Couchbase
5-2024 - 12-2025
Director, Global Sales and Account Development at Couchbase
4-2022 - 5-2024
Director, Global Sales Development and Enablement at Yugabyte
10-2020 - 4-2022
Head of Global Sales Programs and Strategy at H2O.ai
11-2018 - 10-2020
Head of Global Sales Development and Operations at H2O.ai

Education

Bachelor of Arts - BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 11 Location : Las Vegas, Nevada, United States Job Level : Senior Designation : Sr Director of Marketing, Americas at Couchbase
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kristina

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kristina take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Kristina

Personality Compatibility


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