Brett Bakken

Energizer
DISC Type : I

President at The Marshall Group USA, LLC

Boone, North Carolina, United States

Overview

Brett Bakken is the CEO of The Marshall Group USA, an experienced leader in the wholesale industry with a history of building strong retail relationships. He previously grew major consumer electronics brands like Anker and Govee in North America. He holds a BA from the University of Washington.

His key professional achievement is successfully developing brands such as Anker and Govee from inception to becoming market leaders within North American retail channels.

Personality Overview

Informal

Big Picture Person

Imaginative

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Retail Brand Building
He has a demonstrated history of taking brands like Anker, Govee, and HTVRONT from zero to market leaders in the competitive North American retail space.
North American Retail
His career has focused on managing sales and distribution with major retailers including Walmart, Best Buy, Target, Costco, and The Home Depot.
Consumer Electronics
He has extensive experience leading teams and growing revenue for companies in the smart home, charging, and LED lighting sectors like Govee and Anker.

Media Appearances

Brett has no verified media appearances

Work History

9-2006
President at The Marshall Group USA, LLC
3-2022
President, North America at Govee
3-2015 - 7-2021
General Manager at Anker Products
6-2004 - 6-2006
Director at Simple Green / Sunshine Makers Inc.
Sales Manager at Swatch Group

Education

BA from University of Washington

More Information

Social Presence :

Prographics :

Exp : 20 Location : Boone, North Carolina, United States Job Level : Middle Designation : President at The Marshall Group USA, LLC
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Brett

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Brett take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Brett

Personality Compatibility


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