Brett Costello

Supporter
DISC Type : s

Vice President, Strategic Partnerships at BetterLesson

Ann Arbor, Michigan, United States

Overview

Brett has no verified overview

Personality Overview

Slow To Decisions

Social Proof Driven

Thoughtful In Approach

They are unlikely to become strong champions as they don't prefer pushing other people.  They usually go by the book, following all rules and procedures. They maintain good relationships with everyone, internally and externally.

Topics They Care About

Brett has no verified topics they care about

Media Appearances

Brett has no verified media appearances

Work History

6-2025
Vice President, Strategic Partnerships at BetterLesson
8-2022 - 5-2025
Chief Business Development Officer at Education Elements
6-2021 - 8-2022
Chief Business Development Officer at XanEdu, Inc.
1-2015 - 6-2021
Chief Revenue Officer (CRO) at XanEdu, Inc.
11-2013 - 1-2015
Sr. Vice President, Sales & Marketing at XanEdu, Inc.

Education

2010 - 2012
Master of Business Administration (M.B.A.) from University of Michigan - Stephen M. Ross School of Business
1996 - 2000
Bachelor of Arts (BA) from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 21 Location : Ann Arbor, Michigan, United States Job Level : Senior Designation : Vice President, Strategic Partnerships at BetterLesson
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Brett

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Brett take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Brett

Personality Compatibility


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