Brett Kahnke

Trailblazer
DISC Type : DI

Principal Analyst, Revenue Operations/Marketing Operatons at Forrester

Minneapolis, Minnesota, United States

Overview

Brett Kahnke is a Principal Analyst at Forrester, where he specializes in B2B revenue and marketing operations. He has over 25 years of experience in analytics, technology, and marketing, helping clients with data strategy and maximizing ROI. He holds a B. B. A. from The George Washington University and is described as a natural leader.

Drawing on his extensive background in the sports business, including serving as a Vice President for the Minnesota Timberwolves & Lynx, Brett has a significant interest in the intersection of data analytics and professional sports. He comes from a family of teachers and is passionate about helping clients learn and develop new capabilities.

He transitioned from leading business intelligence and IT for an NBA team to becoming a leading B2B marketing and sales operations analyst.

Personality Overview

Assertive

Friendly But Fast

Informal

They prefer to ensure that they are in control of the situation.  A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Topics They Care About

B2B Intent Data
He is a keynote speaker and author on how GTM teams can activate and innovate with intent data, and is leading Forrester's latest research on the topic.
Marketing ROI
A core focus of his research and client advisory work is on demonstrating the value of marketing, improving effectiveness, and maximizing return on investment.
Data Quality
He frequently writes and speaks about the challenges of B2B data quality, viewing it as a primary limiting factor for successful GenAI adoption.

Media Appearances

Brett Kahnke - Forrester. Featured in Forrester

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Brett Kahnke | Forrester. Featured in Forrester

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Where Does Measurement Fit In A B2B Revenue Operations Org?. Featured in Forrester Blog

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Work History

4-2020
Principal Analyst, Revenue Operations/Marketing Operatons at Forrester
6-2018 - 4-2020
Vice President of Product Management at Sportsdigita
2-2017 - 6-2018
Operations Director / Product Owner at Revel
Vice President of Business Intelligence at Minnesota Timberwolves & Lynx
Vice President of Analytics & Technology at Minnesota Timberwolves & Lynx

Education

1991 - 1995
B.B.A from The George Washington University School of Business

More Information

Social Presence :

Prographics :

Exp : 9 Location : Minneapolis, Minnesota, United States Job Level : Middle Designation : Principal Analyst, Revenue Operations/Marketing Operatons at Forrester
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brett

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Brett take some risk or not?

  • If necessary, they will be ready to take risks.

You And Brett

Personality Compatibility


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