Brett Menadue

Commander
DISC Type : D

Managing Director, Asia and Middle East at LOD

Singapore

Overview

Brett Menadue is the Managing Director for Asia & the Middle East at LOD, a leading alternative legal service provider. He specializes in building legal capacity and operationalizing compliance programs, focusing on sanctions and anti-corruption. A graduate of the University of Tasmania, he is praised for his professionalism and personable style.

Originally from Tasmania, Brett now lives in Singapore after relocating from Dubai, where he established LODs Middle East presence. His work involves leading teams and business growth across Asia and the Middle East, requiring frequent travel throughout the regions he manages.

He established LOD in the UAE in 2017, the first international alternative legal service provider to set up in the Middle East.

Personality Overview

Strong-Willed

Very Quick

Impact-Driven

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Managed Legal Services
He leads an Alternative Legal Service Provider (ALSP), helping corporate legal teams build capacity and manage workloads without adding permanent headcount.
Legal Operations
His expertise involves implementing efficient legal operations for in-house teams to improve contracting, compliance, and knowledge management.
Corporate Compliance
He has deep expertise in sanctions, export controls, and anti-bribery, corruption, and money laundering (ABC/AML/CFT) frameworks.

Media Appearances

LOD set to enter Middle East with Dubai launch plans. Featured in Yahoo Finance

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Australian lawyer named as LOD's new country manager for UAE. Featured in Lawyers Weekly

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Work History

11-2020
Managing Director, Asia and Middle East at LOD
5-2017
Managing Director, Middle East at LOD
10-2015 - 5-2017
Chief Legal Officer at Private Family Office
9-2014 - 9-2015
Director, Legal & Compliance, Global Services at Nokia
1-2013 - 9-2014
Head of Legal & Compliance, Middle East & Africa at Nokia

Education

2002 - 2003
Grad Dip from University of Melbourne
1988 - 1993
BA/LLB from University of Tasmania

More Information

Social Presence :

Prographics :

Exp : 20 Location : Singapore Job Level : Mid-senior Designation : Managing Director, Asia and Middle East at LOD
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brett

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They can take decisions very fast if you manage to convince them.
  • Can Brett take some risk or not?

  • The risks don’t matter much to them.

You And Brett

Personality Compatibility


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