Brian Austin

Visionary
DISC Type : Ds

Commercial Director (Fractional) at I AM YOGI

Clitheroe, England, United Kingdom

Overview

Brian Austin is a fractional Commercial Director who supports CEOs and owners of high-growth companies in achieving their strategic goals. Leveraging an MBA and experience as a Director with Sandler sales training, he focuses on commercial strategy and operational efficiency. People he has worked with describe him as genuine and inspiring.

He is a certified extended DISC coach and uses this tool to help leadership teams improve communication and dynamics, particularly for organizations planning significant expansion.

Personality Overview

Risk Tolerant

Goal-Oriented

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

High-Growth SMEs
His career is focused on fractional director and advisory roles aimed at helping small and medium-sized enterprises realize their potential and scale effectively.
Sales Leadership
As the former owner and director for the North West Sandler franchise, he has deep expertise in coaching teams and leaders on proven sales methodologies.
Team Dynamics
He is a certified extended DISC coach and frequently posts about using psychometric profiles to improve team communication, alignment, and performance.

Media Appearances

Brian has no verified media appearances

Work History

1-2026
Commercial Director (Fractional) at I AM YOGI
12-2025
Commercial Director (Fractional) at Raptor Titanium Limited
2-2020
Founder & Director at BSA Design and Service limited
12-2020 - 11-2025
Director (North West UK) at North West Sandler
1-2025 - 8-2025
Business Advisor - Proactive Sales Outreach at Hylomar

Education

1988 - 1991
Master of Business Administration - MBA from Kingston University
1992 - 1992
Diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 5 Location : Clitheroe, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director (Fractional) at I AM YOGI
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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