Brian Barbara

Questioner
DISC Type : c

Chief Revenue Officer at Tractor Beverage Co.

Los Angeles Metropolitan Area, United States

Overview

Brian has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

1-2025
Chief Revenue Officer at Tractor Beverage Co.
1-2022 - 1-2025
Vice President-Away From Home Sales at Califia Farms
11-2019 - 1-2022
Sr. Director of Sales at Califia Farms
8-2018 - 11-2019
Division Vice President, Corporate Accounts at ARYZTA
9-2017 - 7-2018
Division Vice President, Field Sales at ARYZTA

Education

Brian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Chief Revenue Officer at Tractor Beverage Co.
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brian

Personality Compatibility


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