Brian Cooke

Observer
DISC Type : ic

Council Member at IOB

Ireland

Overview

Brian Cooke is the Chief Information Security Officer at permanent tsb, bringing over 20 years of expertise in cybersecurity and risk within the financial services industry. He holds an MSc in Information Security from Royal Holloway, University of London and has a background that blends technology leadership with retail banking.

He recently completed the Certified Bank Director programme and serves as a Council Member at IOB, showing a strong commitment to governance and professional development.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Cybersecurity in Finance
As CISO for permanent tsb, with prior senior roles at AIB and EY, his career is deeply rooted in managing cyber risk for financial institutions.
Cyber Team Growth
He frequently posts about hiring for his growing CISO team, actively seeking managers for cyber defense and technology governance to build out his department.
Industry Collaboration
An active participant in the security community, he speaks on panels at major industry events like the ZeroDayCon conference.

Media Appearances

Global banking first as Permanent TSB launches ‘PTSB Protect’, an in‑app feature to detect fraudulent websites. Featured in Permanent TSB (ptsb.ie)

See Now

Work History

3-2021 - 4-2022
Council Member at IOB
2-2021
Chief Information Security Officer at permanent tsb
10-2019 - 2-2021
Head of Cyber Risk at AIB
10-2011 - 10-2019
Director, Financial Services Advisory at Ernst & Young
1-2008 - 9-2011
Chairman at Irish Information Security Forum

Education

2004 - 2006
MSc from Royal Holloway, University of London
1982 - 1988
Leaving Certificate from Coláiste Eanna

More Information

Social Presence :

Prographics :

Exp : 32 Location : Ireland Job Level : Leadership Designation : Council Member at IOB
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Brian

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Brian take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Brian

Personality Compatibility


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