Brian Frank

Inquirer
DISC Type : dc

Vice President of Sales at Assured Benefits Administrators

Houston, Texas, United States

Overview

Brian Frank is a Vice President of Sales at Assured Benefits Administrators with over 17 years of experience in the employee benefits sector. He specializes in self-funding strategies and healthcare cost-containment for mid-market and enterprise employers. Brian holds a Bachelor of Science from The University of Texas at Austin and partners directly with brokers to support their clients.

Originally from the Houston area, Brian is a graduate of The University of Texas at Austin. His Texas roots suggest a strong connection to the state and local culture. Outside of his deep professional focus, he maintains an interest in leading research from firms like Gartner and KFF, indicating a passion for data-driven insights.

He uniquely positions himself as a true extension of a brokers team, embedding himself in sales and client advisory conversations.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Self-Funding Strategies
His entire professional focus is on partnering with brokers to design and implement ASO self-funded health plans for employers seeking greater control and cost stability.
Healthcare Cost Containment
A core theme in his work is helping employers optimize the cost and quality of their benefits programs, as seen in his roles and professional summary.
Reference-Based Pricing
He has recently been actively promoting educational webinars on Reference-Based Pricing (RBP), indicating it's a key strategy he is currently focused on.

Media Appearances

Brian has no verified media appearances

Work History

3-2026
Vice President of Sales at Assured Benefits Administrators
2-2025 - 3-2026
Regional VP of Sales at Homestead Smart Health Plans
10-2022 - 2-2025
Vice President of Sales at Ringmaster Technologies, Inc.
4-2019 - 10-2022
Managing Director at Innovu, LLC
2-2017 - 12-2018
Employee Benefits Sales Executive - Texas Market at Fidelity Health Marketplace

Education

1991 - 1996
Bachelor's of Sciece from The University of Texas at Austin
1987 - 1991
IB Programs from Bellaire High School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Houston, Texas, United States Job Level : Senior Designation : Vice President of Sales at Assured Benefits Administrators
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Brian

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Brian take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Brian

Personality Compatibility


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