Brian Goldberg

Pioneer
DISC Type : dsi

Managing Partner at Astō Consumer Partners

Austin, Texas, United States

Overview

Brian Goldberg is a consumer brand investor and founder with a history of major exits, including SkinnyPops IPO and C4 Energys partial sale. As Founder of Redbud Brands and Managing Partner at Astō Consumer Partners, he specializes in incubating and scaling disruptive consumer brands. He earned his MBA from the University of Virginia Darden School of Business.

Brian is an active participant in Austins consumer brand ecosystem, co-hosting events to connect founders, CEOs, and investors. He is also a member of R360, an exclusive peer-to-peer network for ultra-high-net-worth families focused on building a lasting legacy beyond wealth.

He has successfully guided multiple consumer brands to landmark exits with major corporations like Hershey and Keurig Dr Pepper.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Consumer Brand Building
As the founder of an innovation venture platform, he is focused on creating, developing, and scaling new and disruptive consumer brands from early stages.
Growth Equity Investing
Through his private equity fund, Astō Consumer Partners, he invests in lower middle-market and growth-stage consumer businesses.
Successful Exits
He has a significant track record of guiding portfolio companies, such as SkinnyPop and C4 Energy (Nutrabolt), to major liquidity events.

Media Appearances

Brian has no verified media appearances

Work History

9-2024
Managing Partner at Astō Consumer Partners
1-2020
Founder & Managing Director at Redbud Brands
3-2020
Board Director & Investor at Nutrabolt
1-2024
Investor at Bloom Nutrition
3-2024
Member at R360

Education

2000 - 2002
MBA from University of Virginia Darden School of Business
1995 - 1996
Masters from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 5 Location : Austin, Texas, United States Job Level : Leadership Designation : Managing Partner at Astō Consumer Partners
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are generally fast movers and can take quick decisions
  • Can Brian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brian

Personality Compatibility


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