Brian Graham

Questioner
DISC Type : c

Chief Executive Officer at AssetWatch®

Columbus, Ohio Metropolitan Area, United States

Overview

Brian Graham is the CEO of AssetWatch, where he applies his expertise as a Chartered Accountant and innovator to scale the company. His career includes leading disruptive innovation at Nationwide Insurance and advising startups. Colleagues describe him as a visionary, strategist, and a world-class leader with excellent leadership skills.

Outside of his executive role, Brian is driven by a passion for building and developing new things. He enjoys tinkering, a hobby that connects directly to his professional drive to shape ideas into valuable solutions for society and solve customer needs through productive curiosity and hands-on creation.

He is the co-inventor on multiple U. S. patents for a handheld sprayer and an aerosol dispensing device, showcasing his hands-on innovative spirit.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Startup Scaling
He has successfully led AssetWatch through multiple funding rounds (Series B and C) and guided the company to be named one of the Inc. 5000 fastest-growing companies.
Disruptive Innovation
Previously led a team at Nationwide Insurance focused on developing new technologies and business models, and he holds multiple patents as a co-inventor.
Predictive Maintenance
As CEO of AssetWatch, he frequently speaks on podcasts about using technology to prevent industrial machine failures and eliminate costly manufacturing downtime.

Media Appearances

Brian has no verified media appearances

Work History

8-2020
Chief Executive Officer at AssetWatch®
6-2018 - 8-2020
COO at AssetWatch®
9-2016 - 5-2018
Assistant Vice President, Innovation at Nationwide Insurance
11-2015 - 9-2016
Owner at Serengeti Advisors LLC
1-2014 - 10-2015
Chief Operating Officer at Syrus Restaurant Information Services

Education

Bachelor of Commerce (B.Com.) from University of the Witwatersrand
Hons Accounting Science from University of South Africa/Universiteit van Suid-Afrika

More Information

Social Presence :

Prographics :

Exp : 14 Location : Columbus, Ohio Metropolitan Area, United States Job Level : Leadership Designation : Chief Executive Officer at AssetWatch®
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brian

Personality Compatibility


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