William Ruff

Energizer
DISC Type : I

Chief Financial Officer at AssetWatch®

San Diego, California, United States

Overview

William Ruff is the Chief Financial Officer at AssetWatch®, an executive with a strong track record of creating value in high-growth companies. His experience spans corporate development, strategic initiatives, and international markets from his 16-year tenure at Lytx, Inc. He holds an MBA from The University of Chicago Booth School of Business.

Based on his professional background in the fleet management industry and stated interests, he appears to have a keen interest in the commercial vehicle and logistics sector.

He has a versatile executive background, having held roles in investment banking, international markets, strategic initiatives, and finance throughout his career.

Personality Overview

Relationship Oriented

Full Of Energy

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

High-Growth Companies
His career focus, including his current CFO role and previous positions, has been centered on generating value in high-growth business environments.
Strategic Finance
His background combines investment banking at Citi, a CFO position at AssetWatch, and a VP of Strategic Initiatives role at Lytx, indicating a focus on strategic finance.
International Markets
He has direct experience managing and expanding business operations globally from his time as VP of International Markets at Lytx.

Media Appearances

William has no verified media appearances

Work History

11-2022
Chief Financial Officer at AssetWatch®
10-2019 - 8-2022
VP, Strategic Initiatives, Corporate and Business Development at Lytx, Inc.
12-2016 - 12-2019
VP, International Markets at Lytx, Inc.
4-2014 - 12-2016
VP, Market Operations at Lytx, Inc.
7-2000 - 10-2002
Associate, Investment Banking at Citi Group

Education

1998 - 2000
MBA from The University of Chicago Booth School of Business
1986 - 1990
BA from Haverford College

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Diego, California, United States Job Level : Leadership Designation : Chief Financial Officer at AssetWatch®
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from William

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can William take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And William

Personality Compatibility


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