Brian Hofmann

Questioner
DISC Type : c

Global Brand Manager at Breville | Sage

Seattle, Washington, United States

Overview

Brian has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

12-2024
Global Brand Manager at Breville | Sage
12-2022 - 8-2023
Audience Manager/Scrum Master at Nordstrom
6-2022 - 11-2024
Associate Digital Merchandising & Marketing Manager at Nordstrom
3-2021 - 6-2022
Digital Marketing Specialist - Paid Media at Nordstrom
12-2018 - 2-2021
Specialist - Advertising & Social Media Strategy at United Airlines

Education

Bachelor of Science - BS from Northwestern University
College Prep Diploma from Saint Ignatius College Prep

More Information

Social Presence :

Prographics :

Exp : 6 Location : Seattle, Washington, United States Job Level : Middle Designation : Global Brand Manager at Breville | Sage
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brian

Personality Compatibility


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