Brian Lange in

Brian Lange

Enthusiast · DISC type i
Co-Founder and CRO at Future Commerce
📍 Greater Seattle Area, United States

Brian Lange is the Co-founder and CRO of Future Commerce, a media company focused on the intersection of commerce and culture. With over 15 years of experience in retail strategy, he is a respected voice in the industry and a member of the Forbes Technology Council. He holds a BA from the University of Washington.

Colleagues describe Brian as a pragmatic and sharp-minded leader who provides strategic guidance and excels at building strong partnerships within the eCommerce community.

He was one of seven global community members appointed to the founding task force that established the independent, non-profit Magento Association.

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Experience
5 Years
Current Role
Co-Founder and CRO
Job Level
Leadership
Location
Greater Seattle Area, United States
Personality Overview

How Brian shows up

Story Driven
Non-Confrontational
Optimistic

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Priorities

Topics Brian cares about

Culture and Commerce
His company and podcast, Future Commerce, are dedicated to exploring the intersection of culture, consumer behavior, and commerce, a topic he frequently speaks about.
AI in Commerce
Discusses how AI is transforming commerce, emphasizing that it will push humans to be more imaginative and empathetic in their roles.
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Career

Work history

4-2023
Co-Founder and CRO
Future Commerce
6-2016 - 4-2023
Co-Founder
Future Commerce
3-2017 - 4-2023
Director Of Business Development
Rightpoint
8-2018 - 8-2019
Official Member
Forbes Technology Council
8-2018 - 1-2019
Founding Task Force member
Magento Association
In the press

Media appearances

LIVE Podcast with Future Commerce (Brian Lange & Phillip Jackson). Featured in YouTube
See now
Ep. 36: Future Commerce ft. Phillip Jackson and Brian Lange. Featured in RSS.com (Tasteland Podcast)
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Education
2005 - 2008
BA
University of Washington
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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