Brian Laurie, CTP

Inquirer
DISC Type : cd

VP, Commercial Relationship Manager at Commerce Bank

Carmel, Indiana, United States

Overview

Brian is a VP, Commercial Relationship Manager at Commerce Bank, specializing in AP/AR process automation and working capital improvement. He leverages technology to enhance order-to-cash and procure-to-pay systems, aiming to boost client efficiency and satisfaction. He holds an MBA from Butler University and is a Certified Treasury Professional (CTP).

Outside of his banking career, Brian is deeply involved in his community, serving as the Treasurer on the Board of Directors for the Little Red Door Cancer Agency. He has a passion for developing others and helping people succeed, which is reflected in both his professional and philanthropic activities.

He is considered a "go-to LinkedIn guru" by his colleagues, always eager to help others achieve success through social media.

Personality Overview

Upfront

ROI Conscious

Hard To Convince

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Process Automation
His professional focus is on AP & AR automation, helping companies improve efficiency in order-to-cash and procure-to-pay processes.
Working Capital
He advises clients on strategies to improve working capital, increase DPO, and decrease DSO through technology and process enhancements.
Non-Profit Governance
He serves as the Treasurer on the Board of Directors for the Little Red Door Cancer Agency, demonstrating a commitment to community and philanthropy.

Media Appearances

Brian has no verified media appearances

Work History

5-2025
VP, Commercial Relationship Manager at Commerce Bank
10-2022 - 5-2025
VP, Senior Treasury Management Officer at Commerce Bank
5-2022 - 9-2022
Business Development Manager at PennyWorks
5-2016 - 5-2022
Treasury Management Sales Consultant at Fifth Third Bank
12-2012 - 5-2016
AVP, Sales Associate Team Lead at PNC

Education

2009 - 2012
Master's in Business Administration from Butler University
2002 - 2006
Bachelor's from Trine University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Carmel, Indiana, United States Job Level : Senior Designation : VP, Commercial Relationship Manager at Commerce Bank
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Brian

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • Their decision making speed is somewhere in the middle.
  • Can Brian take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Brian

Personality Compatibility


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