Brian Massey

Doer
DISC Type : ds

Author at Your Customer Creation Equation

Austin, Texas, United States

Overview

Brian Massey is the Managing Partner of Conversion Sciences, an agency focused on data-driven website optimization. Known as "The Conversion Scientist, " he is an author and international speaker with a BS in Computer Science from Texas A&M University. Colleagues describe him as knowledgeable, entertaining, and educating.

Outside of his professional life, Brian is a dedicated endurance athlete with a passion for cycling. He participates in challenging long-distance events, including training for 400-mile mountain rides, and is interested in exploring physical and mental limits through extreme athletics.

He brands himself as "The Conversion Scientist" and is known for wearing a white lab coat during speaking engagements to highlight his experimental approach to marketing.

Personality Overview

Deliberate Doer

Results Focused

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Conversion Optimization
He founded one of the first agencies focused exclusively on website optimization and authored the book "Your Customer Creation Equation" on the subject.
Data-Driven Strategy
His entire methodology is built on using analytics, A/B testing, and data-driven insights to improve website performance and revenue for businesses.
AI in Marketing
He recently wrote and spoke about how AI is fundamentally changing websites, viewing them as training tools for AI models that act as brand agents.

Media Appearances

Brian Massey, Beyond the Lab Coat [Audio] – Conversion Sciences. Featured in Conversion Sciences

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The Fundamentals of Conversion Rate Optimization with Brian Massey (Co‑Founder, Conversion Sciences) – Omniscient Digital. Featured in Omniscient Digital

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2Inspire Series - Interview with Brian Massey, Founder of Conversion Sciences. Featured in 2Checkout Blog

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Work History

5-2012
Author at Your Customer Creation Equation
12-2007
Managing Partner at Conversion Sciences
11-1994 - 8-2001
Founder, CEO at Soft Reality, Inc.

Education

BS Computer Science and Management from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Austin, Texas, United States Job Level : N/A Designation : Author at Your Customer Creation Equation
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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