Brian Massey in

Brian Massey

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Author at Your Customer Creation Equation
📍 Austin, Texas, United States

Brian Massey is the Managing Partner of Conversion Sciences, an agency focused on data-driven website optimization. Known as "The Conversion Scientist, " he is an author and international speaker with a BS in Computer Science from Texas A&M University. Colleagues describe him as knowledgeable, entertaining, and educating.

Outside of his professional life, Brian is a dedicated endurance athlete with a passion for cycling. He participates in challenging long-distance events, including training for 400-mile mountain rides, and is interested in exploring physical and mental limits through extreme athletics.

He brands himself as "The Conversion Scientist" and is known for wearing a white lab coat during speaking engagements to highlight his experimental approach to marketing.

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Experience
25 Years
Current Role
Author
Location
Austin, Texas, United States
Personality Overview

How Brian shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Brian cares about

Conversion Optimization
He founded one of the first agencies focused exclusively on website optimization and authored the book "Your Customer Creation Equation" on the subject.
Data-Driven Strategy
His entire methodology is built on using analytics, A/B testing, and data-driven insights to improve website performance and revenue for businesses.
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Career

Work history

5-2012
Author
Your Customer Creation Equation
12-2007
Managing Partner
Conversion Sciences
11-1994 - 8-2001
Founder, CEO
Soft Reality, Inc.
In the press

Media appearances

Brian Massey, Beyond the Lab Coat [Audio] – Conversion Sciences. Featured in Conversion Sciences
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The Fundamentals of Conversion Rate Optimization with Brian Massey (Co‑Founder, Conversion Sciences) – Omniscient Digital. Featured in Omniscient Digital
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Education
BS Computer Science and Management
Texas A&M University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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