Brian McCarthy

Collaborator
DISC Type : si

President & Partner at Open Tier Systems, LLC

Blue Bell, Pennsylvania, United States

Overview

As President and founder of Open Tier Systems, Brian McCarthy leads his team in delivering IT solutions to small and medium-sized businesses in the Philadelphia region. With nearly three decades of experience and a Microsoft Certified Professional certification, he is described by clients as knowledgeable, professional, and reliable.

Personality Overview

Example Driven

Appreciative

Consensus Builder

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

AI for Small Business
He recently authored multiple blog posts and appeared on a podcast discussing how AI tools like Copilot can improve efficiency, risk management, and customer service for small businesses.
IT for SMBs
His entire career and the focus of his company, Open Tier Systems, is dedicated to providing tailored technology solutions like VoIP and cloud systems for small businesses.
Cybersecurity
He identifies cybersecurity as a key topic, discussing it alongside AI in recent podcasts and planning future content on the intersection of AI and security.

Media Appearances

Brian has no verified media appearances

Work History

6-2006
President & Partner at Open Tier Systems, LLC
6-2005
Founder & President at Open Tier Systems, LLC
2-2001 - 11-2010
IT Manager at Adaptive Digital Technologies, Inc.
1-1999 - 2-2001
IT Consultant at aligne, inc.

Education

1997 - 1998
Education details unavailable from Villanova University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Blue Bell, Pennsylvania, United States Job Level : Leadership Designation : President & Partner at Open Tier Systems, LLC
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • If possible, involve their colleagues in the sales process
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Brian

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Brian take some risk or not?

  • They are unlikely to take many risks.

You And Brian

Personality Compatibility


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