Brian Moore

Collaborator
DISC Type : is

Chief Marketing Officer at BSA

Greater Indianapolis, United States

Overview

Brian Moore is the Chief Marketing Officer at BSA, leading marketing strategies that enhance the brand and drive growth. With over 20 years of experience in communications and marketing, he holds a bachelors degree from Indiana University Indianapolis. He is described by colleagues as a motivated and talented professional.

Personality Overview

Appreciative

Consensus Builder

Example Driven

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Marketing Strategy
As CMO, he leads the development and execution of marketing strategies to drive business growth and enhance the BSA brand.
Creative Writing
He is a published author of two novels, including "ALL THE UNGUIDED, " and has past experience as a sportswriter and online columnist.
Corporate Storytelling
He hosts the "BSA By Design" podcast and manages the company newsletter, using content to communicate brand value and highlight partnerships.

Media Appearances

Brian has no verified media appearances

Work History

6-2023
Chief Marketing Officer at BSA
10-2013 - 6-2023
Vice President, Marketing & Communications at Flaherty & Collins Properties
9-2008 - 10-2013
Account Associate, New Program Product Division at DWA Healthcare Communications Group
1-2007 - 9-2008
Managing Editor at Vype
8-2006 - 1-2009
Sportswriter, Online Columnist at Daily Journal

Education

1999 - 2004
Bachelors from Indiana University Indianapolis

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Indianapolis, United States Job Level : Leadership Designation : Chief Marketing Officer at BSA
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • If possible, involve their colleagues in the sales process
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t ask too many questions that sound too dry and objective
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Brian

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Brian take some risk or not?

  • They are unlikely to take many risks.

You And Brian

Personality Compatibility


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