Brian Parnell

Energizer
DISC Type : I

Global Director, Next Generation Cat-Vit Platforms at Alcon

Fort Worth, Texas, United States

Overview

Brian Parnell is the Global Director for Next Generation Cat-Vit Platforms at Alcon, spearheading the commercialization of the UNITY VCS/CS. With a long tenure at Alcon in various leadership roles, he has deep expertise in ophthalmic surgical products. He holds a Bachelor of Science from the University of Waterloo.


He is leading the commercial launch of Alcons next-generation combined system for cataract and vitreoretinal surgery.

Personality Overview

Full Of Energy

Relationship Oriented

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Ophthalmic Innovation
His career at Alcon has focused on bringing next-generation products, including Vivity and Toric IOLs, to the ophthalmology market.
Product Commercialization
He is explicitly responsible for leading the commercialization strategy and execution for Alcon's new UNITY surgical platform.
Cataract Surgery Tech
His roles have consistently revolved around surgical technologies for cataract procedures, from intraocular lenses to advanced surgical systems.

Media Appearances

Brian has no verified media appearances

Work History

9-2021
Global Director, Next Generation Cat-Vit Platforms at Alcon
1-2015 - 9-2021
Global Product Director, Vivity IOL at Alcon
7-2014 - 12-2018
Global Product Director, Toric IOL at Alcon
7-2013 - 6-2014
Surgical Business Unit, Head at Alcon
7-2010 - 7-2013
Director, Pharmaceutical Business Unit at Alcon

Education

1984 - 1988
BSc from U of W, Canada

More Information

Social Presence :

Prographics :

Exp : 20 Location : Fort Worth, Texas, United States Job Level : Mid-senior Designation : Global Director, Next Generation Cat-Vit Platforms at Alcon
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Brian

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Brian take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Brian

Personality Compatibility


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