Brian Petrocelli

Visionary
DISC Type : Ds

Product Marketing Lead at WeightWatchers

Portland, Oregon Metropolitan Area, United States

Overview

Brian has no verified overview

Personality Overview

Direct & Assertive

Goal-Oriented

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

1-2024
Product Marketing Lead at WeightWatchers
8-2022 - 1-2024
Director of Product Marketing at WeightWatchers
1-2021 - 1-2022
Director of Product Marketing at StreamElements
2-2019 - 8-2019
Product Marketing Manager, VR Gaming at Oculus VR
1-2016 - 2-2019
Product Marketing Manager | Communications, Safety, & Growth at Twitch

Education

2006 - 2009
Bachelor of Business Administration (B.B.A.) from Pace University - Lubin School of Business
2015 - 2015
Product Management from General Assembly

More Information

Social Presence :

Prographics :

Exp : 17 Location : Portland, Oregon Metropolitan Area, United States Job Level : Mid-senior Designation : Product Marketing Lead at WeightWatchers
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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