Brian Todd

Observer
DISC Type : ci

Deposits Director at United Trust Bank Limited

United Kingdom

Overview

Brian Todd is the Director of Deposits at United Trust Bank, where he leads an award-winning team focused on growing the banks savings business. With a background that includes a degree from Ulster University and a Professional Banker Diploma, he is focused on product development and liquidity management to support the banks specialist lending activities.

His team has been recognized with multiple awards, including "Best Internet Savings Provider" at the MoneyComms Top Performers 2026 and accolades from the British Bank Awards.

Personality Overview

Assertive

Curious

Value Driven

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Award-Winning Service
He frequently celebrates his team's success in winning multiple industry awards for exceptional savings products and customer service, as seen in 2024 and 2026.
Specialist Savings
He is focused on creating tailored savings solutions for specific sectors, such as charities and educational institutions, to help them maximize their cash reserves.
Customer Experience
Publicly states that customers are at the "very centre of UTB's business" and focuses on delivering a service that is second to none.

Media Appearances

Brian has no verified media appearances

Work History

8-2024
Deposits Director at United Trust Bank Limited
3-2020
Head of Deposits at United Trust Bank Limited
10-2018 - 3-2020
Deposits Manager at United Trust Bank Limited
2-2017 - 10-2018
Assistant Manager at United Trust Bank Limited
1-2015 - 2-2017
Assistant Manager - GB Direct at Allied Irish Bank (GB)

Education

2001 - 2005
Bachelor’s Degree from Ulster University
Professional Banker Diploma from The Chartered Banker Institute

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Mid-senior Designation : Deposits Director at United Trust Bank Limited
URL has been copied!

Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brian

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to analyze well and then make their decisions.
  • Can Brian take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Brian

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.