Martin Williamson

Harmonizer
DISC Type : IS

Head of Distribution at Benefact Group

United Kingdom

Overview

Martin is a successful business leader with extensive experience as Head of Distribution at Benefact Group. He excels in strategy formulation, business development, and go-to-market execution. A graduate of Henley Business School and Glasgow Caledonian University, he has a consistent record of achieving year-on-year targets while driving margin growth and managing large, geographically dispersed teams.

He has a strong background in first and second-line management, matrix management at a senior level, and budgetary and P&L control. He is skilled in building teams and businesses from the ground up to successfully enter new markets.

Unique fact: Martin is particularly accomplished in closing major contract negotiations and translating complex strategies into successful business performance.

Personality Overview

Socially Adept

People-Oriented

Adaptive

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Go-To-Market Strategy
His headline and experience highlight a focus on designing and implementing GTM strategies and building business units to enter new markets.
Business Transformation
Listed as a key area of expertise, focused on implementing strategy to deliver value and improve business performance.
Distribution Channels
His current role as Head of Distribution and past roles in intermediary management indicate a deep focus on optimizing distribution networks.

Media Appearances

Martin has no verified media appearances

Work History

6-2019
Head of Distribution at Benefact Group
2018 - 2020
Principal at MDW Consulting
2016 - 2018
EMEA Head of Strategic Development at CBRE
2015 - 2016
Director, Intermediary at Golden Charter Ltd
2011 - 11-2014
Insurance Director at Aegon

Education

Leadership from Henley Business School
MCIBS from Glasgow Caledonian University

More Information

Social Presence :

Prographics :

Exp : 37 Location : United Kingdom Job Level : Mid-senior Designation : Head of Distribution at Benefact Group
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Be visibly appreciative of their actions during your interactions
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Martin

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Martin take some risk or not?

  • They are unlikely to take many risks.

You And Martin

Personality Compatibility


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