Brian Whitlatch

Researcher
DISC Type : Cs

Senior Vice President Customer Solutions at AEP Energy

Columbus, Ohio, United States

Overview

Brian Whitlatch is a seasoned energy industry leader with over two decades of experience at AEP, where he currently serves as SVP of Customer Solutions. He is responsible for strategic execution and business development across retail and wholesale platforms. He holds an MBA from The Ohio State University and a BS from Denison University.

From his social engagement, Brian demonstrates a strong focus on team building, renewable energy, and celebrating customer-centric milestones. He takes pride in his teams achievements and partnerships that bring large-scale solar projects to reality for the benefit of customers.

He was instrumental in growing AEP Energys customer base to over one million.

Personality Overview

Cost Conscious

Process Focused

Perfectionist

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Customer Growth
Expressed pride in reaching the 1 million customer threshold and emphasized a "customer first focus" in recruitment and company milestones.
Solar Power Projects
Actively promotes solar options and was a key partner in bringing the 1. 6 GW Mammoth solar complex to fruition as the original off-taker.
Team Building
Frequently posts about being proud of his "amazing AEP Energy Team" and actively recruits new members to support continued growth.

Media Appearances

Brian has no verified media appearances

Work History

6-2024
Senior Vice President Customer Solutions at AEP Energy
7-2021 - 7-2024
Vice President Asset Development and Origination at AEP Energy Partners
4-2011 - 6-2021
Managing Director, Energy Marketing at AEP Energy Partners, Inc
4-2009 - 4-2011
Director, Energy Trading and Marketing at AEP Energy Partners
4-2008 - 4-2009
Director, Energy Marketing at AEP Energy Partners

Education

2004 - 2006
MBA from The Ohio State University Fisher College of Business
1996 - 2000
BS from Denison University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Columbus, Ohio, United States Job Level : Leadership Designation : Senior Vice President Customer Solutions at AEP Energy
URL has been copied!

Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Actively address their concerns around change, risk, and acceptance by users
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brian

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Brian take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Brian

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.