Brice Maurln

Questioner
DISC Type : c

Founder & CEO at LGM

Paris, Île-de-France, France

Overview

Brice is a tech entrepreneur with over 20 years of experience at giants like Microsoft and in the startup world. He founded three companies, including the premier French growth agency, deux. io, and is currently the Founder & CEO of LGM (La Growth Machine), a leading sales automation platform.

He earned a Master of Business Administration from Toulouse School of Management and also studied Computer Science. Brice is passionate about leveraging data and automation to solve complex challenges in marketing and sales.

He created his primary company, LGM, to solve a specific sales outreach challenge that no existing tool could handle while he was running his own growth marketing agency.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sales Automation
As the founder and CEO of LGM, his entire business is built around creating advanced, multi-channel sales automation workflows to increase reply rates.
Growth Hacking
He founded deux. io, a top growth marketing agency in France, and his expertise is rooted in data-driven strategies for rapid and sustainable business growth.
SaaS Entrepreneurship
Having founded multiple SaaS companies, he has extensive experience in product development, market strategy, and scaling technology businesses from the ground up.

Media Appearances

Brice has no verified media appearances

Work History

11-2019
Founder & CEO at LGM
11-2011 - 9-2012
Founder at Tooptoop
10-2008 - 3-2011
Senior Program Manager at Microsoft
12-2004 - 9-2008
Product Manager at MUSIWAVE SA
6-2004 - 12-2004
Market Analyst at Bouygues Telecom

Education

3-2013 - 6-2025
Computer Science from Le Wagon
Master of Business Administration - MBA from Toulouse School of Management

More Information

Social Presence :

Prographics :

Exp : 13 Location : Paris, Île-de-France, France Job Level : Leadership Designation : Founder & CEO at LGM
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Insights For Selling To Brice

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brice is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brice

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brice move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brice take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brice

Personality Compatibility


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