Brid Stenson

Critic
DISC Type : C

Journalist at Self-employed

United Kingdom

Overview

Brid has no verified overview

Personality Overview

ROI Driven

Precise

Negotiator

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Brid has no verified topics they care about

Media Appearances

Brid has no verified media appearances

Work History

4-2022
Journalist at Self-employed
4-2018 - 4-2022
Journalist | Producer - BBC World Service | BBC Radio 4 | AFP | Guardian |Grazia at BBC News (international commercial)
10-2015 - 11-2017
Journalist at The Associated Press
6-2014 - 2-2015
Program Editor at FRANCE 24
1-2013 - 2-2015
Broadcast Journalist and TV/Planning Producer - ITV Daytime at ITV

Education

2002 - 2005
B.A.(Hons) Communication Studies from Dublin City University
2009 - 2009
TV Research - Distinction from Screen Training Ireland

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : N/A Designation : Journalist at Self-employed
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Insights For Selling To Brid

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brid is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Brid

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Brid move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Brid take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Brid

Personality Compatibility


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