Bridey Maxwell Ph.D.

Pioneer
DISC Type : ids

Head of Plant Science Innovation at GreenLight Biosciences, Inc.

Durham, North Carolina, United States

Overview

Dr. Bridey Maxwell is the Head of Plant Science Innovation at GreenLight Biosciences, drawing on her Ph. D. from UC San Diego. She is an expert in developing high-throughput crop assays and has a history of leading multidisciplinary science teams at Monsanto. Colleagues describe her as innovative, creative, and a strong leader.

She is a vocal advocate for transforming food systems through climate-smart innovations, actively participating in global discussions like COP28 to promote sustainable solutions for farmers.

Unique fact: Bridey won a Biotechnology Impact Award at Monsanto for pioneering the use of the Spotfire data visualization tool, leading to its company-wide adoption.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Sustainable Agriculture
Actively participates in global forums like COP28, advocating for climate-smart innovations and nature-based products to support farmers and global food systems.
RNAi Technology
Her work focuses on RNA-based solutions for crop protection, building on her past leadership in developing topical RNAi applications for plants at Monsanto.
High-Throughput Assays
Possesses deep expertise in creating and validating novel, automated high-throughput screening systems and bioassays for plant physiology from the ground up.

Media Appearances

Bridey has no verified media appearances

Work History

3-2017
Head of Plant Science Innovation at GreenLight Biosciences, Inc.
Bioassay Development Lead (Formulation Screening for BioDirect) at Monsanto Company
Site Leadership Team Member at Monsanto Company
Technology Development Project Lead (aka Blue Sky) at Monsanto Company
Intrinsic Yield Lead at Monsanto Company

Education

Doctor of Philosophy (PhD) from UC San Diego
Bachelor of Arts (BA) from Smith College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Durham, North Carolina, United States Job Level : Mid-senior Designation : Head of Plant Science Innovation at GreenLight Biosciences, Inc.
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Insights For Selling To Bridey

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bridey is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bridey

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bridey move?

  • They are generally fast movers and can take quick decisions
  • Can Bridey take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bridey

Personality Compatibility


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