Brigitte Bennett

Wildcard
DISC Type : sci

APAC Salesforce Training & Change Lead at Cushman & Wakefield

New Zealand

Overview

Brigitte Bennett is the APAC Salesforce Training & Change Lead at Cushman & Wakefield, based in New Zealand. With over seven years at the company, she has progressed from marketing into her current role, focusing on driving Salesforce adoption and empowering teams across the region, leveraging her deep experience in commercial real estate.

Her journey within one company, from marketing to a key technology and change leadership role, showcases her significant growth and adaptability.

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Salesforce Adoption
As the APAC lead, she is responsible for driving the adoption and usage of Salesforce and empowering teams across the region.
Change Management
Her title and passion is centered around driving change and empowering teams, indicating a focus on the people-side of technology implementation.
Property Technology
Has been a panelist and speaker on leveraging technology like digital twins to redefine the commercial real estate space.

Media Appearances

Brigitte has no verified media appearances

Work History

7-2022
APAC Salesforce Training & Change Lead at Cushman & Wakefield
11-2021 - 7-2022
Marketing Manager at Cushman & Wakefield
4-2017 - 11-2021
Marketing Executive at Cushman & Wakefield
8-2014 - 4-2017
Office Manager at Savills Australia & New Zealand
2-2011 - 9-2013
Personal Assistant at Urbis

Education

Brigitte has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : New Zealand Job Level : Mid-senior Designation : APAC Salesforce Training & Change Lead at Cushman & Wakefield
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Insights For Selling To Brigitte

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brigitte is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brigitte

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brigitte move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brigitte take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brigitte

Personality Compatibility


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