Brittany Gerths (Perez)

Inspirer
DISC Type : di

Vice President, Customer Experience at Sift

San Francisco Bay Area, United States

Overview

Brittany is the Vice President of Customer Experience at Sift, specializing in building scalable customer success systems that drive retention and growth. Her career includes leadership roles at Nokia and Intuit. Colleagues describe her as knowledgeable, honest, and quick-witted, with an incredible ability to manage a high volume of quality work.

Outside of her primary role, Brittany is passionate about helping new companies succeed, actively advising startups on their customer success and account management strategies. She also shows strong support for the ventures of her friends and colleagues, promoting their entrepreneurial efforts like the Dissertation Collective.

She was the #1 producer for new revenue at Intuit in 2014, achieving an impressive 157% of her quota.

Personality Overview

Fast Adopter

Decisive

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Customer Experience
As VP of Customer Experience, she specializes in building scalable CS operating systems from the ground up to drive retention, expansion, and long-term customer value.
Digital Trust
She joined Sift because she believes deeply in the company's mission of creating digital trust and sees a significant opportunity in the space.
Startup Advising
She actively advises startups (Series A and later) on developing effective Customer Success and Account Management strategies to foster growth.

Media Appearances

Brittany has no verified media appearances

Work History

2-2026
Vice President, Customer Experience at Sift
11-2024 - 2-2026
Head of Customer Success at Nokia
5-2024 - 1-2025
Senior Director, Enterprise Customer Success & Public Hub at Rapid
1-2023 - 9-2024
Senior Director, Enterprise Customer Success at Rapid
2023
Advisor at Various Startups

Education

2006 - 2011
Bachelor of Arts from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco Bay Area, United States Job Level : N/A Designation : Vice President, Customer Experience at Sift
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Insights For Selling To Brittany

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brittany is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brittany

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brittany move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brittany take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brittany

Personality Compatibility


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