Brooke Winston, M.S. in

Brooke Winston, M.S.

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Co-Founder / Chief Executive Officer at Kutzpa
📍 Raleigh, North Carolina, United States

Brooke is an award-winning learning strategist and the Co-Founder/CEO of the branding studio Kutzpa. She specializes in transforming business performance through customer education and leadership development, driving significant improvements in product adoption and process efficiency. Brooke holds a Master of Science from Florida State University.

Outside of her corporate and entrepreneurial roles, Brooke has recently reignited a personal passion for creative writing. She actively studies the craft, exploring how the principles of storytelling used by novelists can be effectively applied to business communication and brand identity.

In 2025, Brooke won the Silver Award for Learning Professional of the Year at the prestigious International Learning Awards.

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Experience
9 Years
Current Role
Co-Founder / Chief Executive Officer
Job Level
Leadership
Location
Raleigh, North Carolina, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Brooke cares about

Customer Education
Her work at Bluecore and Zebra focused on creating foundational curriculums that achieved high customer product adoption rates, showcasing her expertise in this area.
Brand Storytelling
As Co-Founder of Kutzpa, a branding studio, she emphasizes writing like a novelist for business and using visuals to communicate a brand's value and vision.
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Career

Work history

9-2024
Co-Founder / Chief Executive Officer
Kutzpa
3-2024 - 3-2025
Senior Learning & Enablement Manager
Bluecore
11-2022 - 3-2024
Learning & Enablement Manager
Bluecore
2-2022 - 11-2022
Sr. Learning Specialist, SaaS (Cust Ed)
Zebra Technologies
8-2021 - 10-2021
Learning Content Developer and Facilitator III
Availity
In the press

Media appearances

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Education
2020 - 2022
Master of Science - MS
Florida State University
2014 - 2017
Bachelor of Science - BS
Florida State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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