Brooke Winston, M.S.

Trailblazer
DISC Type : DI

Co-Founder / Chief Executive Officer at Kutzpa

Raleigh, North Carolina, United States

Overview

Brooke is an award-winning learning strategist and the Co-Founder/CEO of the branding studio Kutzpa. She specializes in transforming business performance through customer education and leadership development, driving significant improvements in product adoption and process efficiency. Brooke holds a Master of Science from Florida State University.

Outside of her corporate and entrepreneurial roles, Brooke has recently reignited a personal passion for creative writing. She actively studies the craft, exploring how the principles of storytelling used by novelists can be effectively applied to business communication and brand identity.

In 2025, Brooke won the Silver Award for Learning Professional of the Year at the prestigious International Learning Awards.

Personality Overview

Values Relationships

Informal

Achievement-Oriented

If they come to believe in your value proposition, they will be your champion.  They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Topics They Care About

Customer Education
Her work at Bluecore and Zebra focused on creating foundational curriculums that achieved high customer product adoption rates, showcasing her expertise in this area.
Brand Storytelling
As Co-Founder of Kutzpa, a branding studio, she emphasizes writing like a novelist for business and using visuals to communicate a brand's value and vision.
Experiential Learning
She presented on "Exploring Global Experiential Learning" at the international ATD24 conference, indicating a deep professional interest in immersive learning practices.

Media Appearances

Brooke has no verified media appearances

Work History

9-2024
Co-Founder / Chief Executive Officer at Kutzpa
3-2024 - 3-2025
Senior Learning & Enablement Manager at Bluecore
11-2022 - 3-2024
Learning & Enablement Manager at Bluecore
2-2022 - 11-2022
Sr. Learning Specialist, SaaS (Cust Ed) at Zebra Technologies
8-2021 - 10-2021
Learning Content Developer and Facilitator III at Availity

Education

2020 - 2022
Master of Science - MS from Florida State University
2014 - 2017
Bachelor of Science - BS from Florida State University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Raleigh, North Carolina, United States Job Level : Leadership Designation : Co-Founder / Chief Executive Officer at Kutzpa
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Insights For Selling To Brooke

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Help them visualize the impact of their decision

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brooke is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brooke

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Brooke move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Brooke take some risk or not?

  • If necessary, they will be ready to take risks.

You And Brooke

Personality Compatibility


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