Bruce Burwell, PMP, CertAPM

Inspirer
DISC Type : id

Project Management Advisor at Victaulic

Ottawa, Ontario, Canada

Overview

Bruce Burwell is a PMP & CertAPM certified project management executive with 40 years of experience in the power, oil & gas, and mining sectors. As President of JB&M Integration, he specializes in collaborative contracting and Lean Integrated Project Delivery (IPD) methodologies. He holds an MS in Projects from the University of Toronto.


He was the first to implement an Industrial Integrated Project Delivery (I2PD) pilot project for Ontario Power Generation and chaired the Construction Industry Institutes research team on the topic.

Personality Overview

Generous

Fast Adopter

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Integrated Project Delivery
A leading expert who pioneered the I2PD model at Ontario Power Generation and frequently presents on the topic at major industry conferences like ANS and CII.
Nuclear Project Delivery
Focuses on applying collaborative contracting and IPD models to mitigate risk and improve delivery certainty for complex Small Modular Reactor (SMR) and other nuclear projects.
Collaborative Contracting
Advocates for moving away from hostile contracting environments by using collaborative frameworks to improve project outcomes, performance, and certainty.

Media Appearances

Bruce has no verified media appearances

Work History

9-2025
Project Management Advisor at Victaulic
1-2019 - 7-2025
Partner - Capital Projects at PTAG
8-2018
President at JB&M Integration
5-2016 - 2017
Research Team at CII University of Texas
7-2015 - 12-2018
Section Manager Projects at Ontario Power Generation

Education

MS Projects from University of Toronto
Project Leadership from ESI International

More Information

Social Presence :

Prographics :

Exp : 21 Location : Ottawa, Ontario, Canada Job Level : N/A Designation : Project Management Advisor at Victaulic
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bruce

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Bruce take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Bruce

Personality Compatibility


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