Bruce Cattell

Visionary
DISC Type : Ds

Chief Executive Officer & Managing Director at LINK Business Brokers

Auckland, Auckland, New Zealand

Overview

As CEO of LINK International Group, Bruce Cattell leads Australasias largest business brokerage. An award-winning broker and entrepreneur himself, he specializes in M&A and high-value deals, leveraging his expertise to advise business owners. He holds a Bachelors in Business Studies from Massey University.



His network has facilitated the sale of over 30, 000 businesses, with a total value exceeding $6 billion.

Personality Overview

Risk Tolerant

Early Adopter

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Business Brokerage
As CEO of the largest brokerage in NZ & AU, he champions using brokers for integrity and expertise in life-changing business sales.
M&A Strategy
Identifies as an M&A and growth leader, with personal experience closing deals valued from $1M to over $20M.
Economic Signals
Shares insights on economic drivers and their impact on business owners and investors, sponsoring events with chief economists.

Media Appearances

Bruce has no verified media appearances

Work History

4-2021
Chief Executive Officer & Managing Director at LINK Business Brokers
4-2019
Director at LINK Corporate - Selling High Value Businesses at LINK Business Brokers
7-2016
Director at LINK Business Brokers
Managing Director at Finalyse
Digital Strategist at Rapport Advertising & Marketing

Education

1987 - 1990
Bachelor Business Studies from Massey University
1978 - 1982
Education details unavailable from Rosehill College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Auckland, Auckland, New Zealand Job Level : Leadership Designation : Chief Executive Officer & Managing Director at LINK Business Brokers
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bruce

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bruce take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bruce

Personality Compatibility


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