Bruce Christmas

Energizer
DISC Type : I

President at RBC Resources LLC

Lithia, Florida, United States

Overview

Bruce is the President of RBC Resources LLC, a firm focused on energy infrastructure development. A Licensed Civil Engineer with 30 years of utility industry experience, he has a background as a Vice President at TECO Energy and Peoples Gas. He earned a Bachelor of Science in Engineering from the University of Florida.

He prioritizes community, serving on various non-profit organization boards. Colleagues describe him as a professional with excellent communication skills who genuinely cares for individuals, and is noted for his dependability and professionalism.

He recently championed the construction of a 35-mile pipeline in Northwest Florida valued at $40 million.

Personality Overview

Imaginative

Enthusiastic

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Energy Project Development
His current role involves project development, and he recently led the construction of a new $40M pipeline in Northwest Florida.
Renewable Natural Gas
He has recently partnered with the company Brightmark to provide support in the creation of their Renewable Natural Gas portfolio.
Utility Operations
Leverages 30 years of experience, including serving as Vice President of Operations for Peoples Gas, the largest natural gas company in Florida.

Media Appearances

Bruce has no verified media appearances

Work History

2009
President at RBC Resources LLC
2004 - 2009
Vice President Fuel Management at TECO Energy
1997 - 2009
Vice President at TECO Energy
1997 - 2001
Vice President at Peoples Gas System
1990 - 1997
Vice President General Manager at West Florida Natural Gas

Education

1982 - 1985
BSE from University of Florida

More Information

Social Presence :

Prographics :

Exp : 36 Location : Lithia, Florida, United States Job Level : N/A Designation : President at RBC Resources LLC
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Bruce

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Bruce take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Bruce

Personality Compatibility


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