Bruce Denson, Jr.

Researcher
DISC Type : Cs

Chief Strategy Officer at CAC Group

Birmingham, Alabama, United States

Overview

Bruce has no verified overview

Personality Overview

Cost Conscious

ROI Seeker

Perfectionist

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Bruce has no verified topics they care about

Media Appearances

Bruce has no verified media appearances

Work History

8-2025
Chief Strategy Officer at CAC Group
1-2024 - 8-2025
Advisor at CAC Specialty
8-2019 - 1-2024
President at CAC Specialty
1-2015 - 1-2024
President & Chief Operating Officer of Cobbs Allen at Cobbs Allen
9-2014 - 1-2024
President at Cobbs Allen

Education

1998 - 2002
BA from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Birmingham, Alabama, United States Job Level : Leadership Designation : Chief Strategy Officer at CAC Group
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Use a presentation with information before getting into a live product walkthrough
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bruce

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Bruce take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Bruce

Personality Compatibility


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