Bruce Duncan

Enthusiast
DISC Type : i

Director, Software Engineering at Veracode

Providence County, Rhode Island, United States

Overview

Bruce Duncan is a seasoned software engineering leader at Veracode, managing a team of over 20 engineers focused on Static Application Security Testing (SAST). His extensive career includes directing teams in the development of enterprise systems like compilers, message brokers, and distributed databases. He earned his Bachelor of Science from Boston University College of Engineering.

There is no publicly available information about his personal life. He has shown professional interest in companies like CA Technologies and academic institutions like the University of Michigan.

He once led the design for one of the first certified Java Message Service (JMS) implementations, which featured a patented Continuous Availability Architecture™.

Personality Overview

Story Driven

Consensus Focused

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Application Security
He directs the software engineering team for Veracode's Static Application Security Testing (SAST) service, which is his core professional focus.
Engineering Leadership
His career demonstrates a consistent progression of managing and growing highly technical software teams, from 8 engineers to over 20 at a time.
AI in Security
He recently shared news about a patent for Veracode Fix, an AI tool designed to help developers remediate vulnerabilities, indicating an interest in AI applications.

Media Appearances

Bruce has no verified media appearances

Work History

2-2018
Director, Software Engineering at Veracode
Senior Engineering Manager at Aurea Software
Senior Engineering Manager at Progress
Software Engineering Manager at Sonic Software
Software Engineering Manager at eXcelon Corporation (formerly Object Design)

Education

9-1987 - 5-1991
Bachelor of Science - BS from Boston University College of Engineering

More Information

Social Presence :

Prographics :

Exp : 8 Location : Providence County, Rhode Island, United States Job Level : Mid-senior Designation : Director, Software Engineering at Veracode
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bruce

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Bruce take some risk or not?

  • They can take some low-probability risks if needed.

You And Bruce

Personality Compatibility


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