Bruce Kasrel in

Bruce Kasrel

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Director of Product Marketing at Workato
📍 Natick, Massachusetts, United States

Bruce Kasrel is a Director of Product Marketing at Workato, specializing in competitive intelligence, win-loss analysis, and B2B product marketing. He has a track record of increasing win rates and driving significant revenue growth for clients and employers. Bruce holds a BS from Carnegie Mellon University.

Outside of his professional focus, Bruce is an avid reader of influential business authors like Simon Sinek. His work allows for international travel, and he takes the opportunity to explore local culture, such as visiting a book fair while on a work trip in Sofia, Bulgaria.

He once led a team that helped clients drive a 300% revenue growth in key accounts through strategic win-loss insights.

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Experience
8 Years
Current Role
Director of Product Marketing
Job Level
Mid-senior
Location
Natick, Massachusetts, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Bruce cares about

Win-Loss Insights
He is passionate about transforming raw win-loss data into actionable strategies, as shown in his posts analyzing how teams can better leverage these insights.
Competitive Intelligence
Actively discusses best practices for CI, including the effective design of sales battle cards to highlight competitive advantages.
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Career

Work history

6-2025
Director of Product Marketing
Workato
8-2018 - 10-2024
Sr. Director, Research Win-Loss
Klue
Senior Director Of Marketing
Skreens
Product Marketing Director
TiVo
5-2014 - 10-2015
Consulting Product Marketing Manager
EMC
In the press

Media appearances

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Education
BS
Carnegie Mellon University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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