Bruce Kasrel

Trailblazer
DISC Type : DI

Director of Product Marketing at Workato

Natick, Massachusetts, United States

Overview

Bruce Kasrel is a Director of Product Marketing at Workato, specializing in competitive intelligence, win-loss analysis, and B2B product marketing. He has a track record of increasing win rates and driving significant revenue growth for clients and employers. Bruce holds a BS from Carnegie Mellon University.

Outside of his professional focus, Bruce is an avid reader of influential business authors like Simon Sinek. His work allows for international travel, and he takes the opportunity to explore local culture, such as visiting a book fair while on a work trip in Sofia, Bulgaria.

He once led a team that helped clients drive a 300% revenue growth in key accounts through strategic win-loss insights.

Personality Overview

Values Relationships

Assertive

Persuasive

They will bat for you if they come to believe in you.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Win-Loss Insights
He is passionate about transforming raw win-loss data into actionable strategies, as shown in his posts analyzing how teams can better leverage these insights.
Competitive Intelligence
Actively discusses best practices for CI, including the effective design of sales battle cards to highlight competitive advantages.
Operationalizing AI
Focuses on safely implementing AI at the core of business with the necessary context and governance, often referencing Workato's Enterprise MCP.

Media Appearances

Bruce has no verified media appearances

Work History

6-2025
Director of Product Marketing at Workato
8-2018 - 10-2024
Sr. Director, Research Win-Loss at Klue
Senior Director Of Marketing at Skreens
Product Marketing Director at TiVo
5-2014 - 10-2015
Consulting Product Marketing Manager at EMC

Education

BS from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Natick, Massachusetts, United States Job Level : Mid-senior Designation : Director of Product Marketing at Workato
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Bruce

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Bruce take some risk or not?

  • They can take risks if necessary.

You And Bruce

Personality Compatibility


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