Bruce Kulzer

Questioner
DISC Type : c

General Manager at BlueLinx Corporation

Fort Worth, Texas, United States

Overview

Bruce has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Bruce has no verified topics they care about

Media Appearances

Bruce has no verified media appearances

Work History

10-2019
General Manager at BlueLinx Corporation
6-2016 - 10-2019
Vice President, South Region at Cedar Creek
12-2014 - 6-2016
General Manager at Cedar Creek
12-2005 - 5-2014
Vice President, Distribution Division (dba Hood Distribution) at Hood Industries, Inc.
1-2000 - 12-2005
Chief Financial Officer at Purchased Parts Group, Inc.

Education

1983 - 1985
Master's Degree from University of Virginia Darden School of Business
1976 - 1980
Bachelor of Science (B.S.) from University at Albany

More Information

Social Presence :

Prographics :

Exp : 40 Location : Fort Worth, Texas, United States Job Level : Senior Designation : General Manager at BlueLinx Corporation
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bruce

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bruce take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bruce

Personality Compatibility


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