Bruce Rucks

Commander
DISC Type : D

Partner at Deloitte

San Diego County, California, United States

Overview

Bruce Rucks is a Partner at Deloitte with over 20 years of experience serving the life sciences, bio-technology, and medical device industries. He specializes in guiding clients through IPOs, acquisition due diligence, and SEC filings. He is a Certified Public Accountant with a Masters from the University of Illinois Urbana-Champaign.

He particularly enjoys bringing together people with diverse skill sets and points of view to maximize the value and insights delivered to his clients.

Personality Overview

Decisive

Very Quick

Strong-Willed

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Life Sciences Outlook
He actively shares and promotes Deloitte's annual outlooks for the life sciences and health care industries, focusing on innovation and executive priorities.
Healthcare Accounting
He is focused on accounting and financial reporting standards, sharing year-end guides and updates for the life sciences industry.
Pre-IPO Strategy
His profile highlights a passion for assisting emerging, pre-IPO businesses with their financial proceedings, due diligence, and SEC filings.

Media Appearances

Bruce has no verified media appearances

Work History

8-2002
Partner at Deloitte

Education

1997 - 2002
Masters from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Diego County, California, United States Job Level : N/A Designation : Partner at Deloitte
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bruce

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They can take decisions very fast if you manage to convince them.
  • Can Bruce take some risk or not?

  • The risks don’t matter much to them.

You And Bruce

Personality Compatibility


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